this fashion trend that we see everywhere this fall 2022

Patagonia: women’s wool climbs the peaks

Gigi Hadid and his Sandy Liang fleece, “Bean Pullover”? If many fear it, others dream of it. Unbelievable but it’s true, the Polar jacket almost stole the show from the trench coat. A change in the situation that happened is not without reason, thanks to the fashion designers who have included it in their collections. Seen in Dior SS23 man by Kim Jones, Fendi resort 2023, Coperni, Tommy Hilfiger and Jacques Fall 2022, the polar gain the height and not leave the style. Its great strength? All possible and unimaginable variations are considered to make the fur real there must be in’fall 2022. Tattooed with a floral motif, decorated with stripes, a revisited tartan print and zipped with its signature zipper, the modern-day fleece has nothing to envy to the early prototypes.

Wool: “one of the 100 most important inventions of the 20th century”

Sometimes worn by mountain climbers, fishermen, sailors and explorers, the polar has become a real fashion important over the years because it is appreciated for its revolutionary comfort and versatility. Although this wool, which is warmer and more resistant than wool, has made a name for itself, its appearance is almost of yesterday. And for good reason, the origin of wool goes back only 50 years since 1981 when it was thought for the first time by the American company Malden Mills, which was renamed Polartec since then. At the time, and still today, this material consisting of polyethylene terephthalate (PET) and other synthetic fibers was a real revolution in the textile and sports industry. A decade ago, in 1991, the Time Magazine even going so far as to list Polartec’s Polar Fleece as one of the 100 most important inventions of the 20th century.

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Woman in Patagonia: ” The Earth is now our sole shareholder

Avant-garde at heart and born sportsman, Yvon Chouinard Patagonia was founded in 1972. Originally dedicated to eco-responsible technical outerwear, the American company recently changed hands. And for good reason, in a letter published on the official website of the Californian brand, Yvon Chouinard determined to donate Patagonia to a trust, which will donate the income to an association that campaigns for ecology.

An unprecedented decision, and despite the full sufficiency of the billionaire’s values, whose fortune in 2022 is estimated at 1.2 billion USD according to Forbes. While he can put Patagonia on the stock market or sell his brand worth three billion dollars according to New York Timesthe businessman spoke on the subject. “One option is to sell Patagonia and give all the money away. But we cannot be sure that a new owner will maintain our values ​​or retain all of our employees.s”, before explaining that Patagonia’s public takeover is a “disasters“.

Even listed companies with good intentions are under too much pressure to generate short-term profits at the expense of long-term viability and responsibility.“. So, with the approval of his wife and two children, Yvon Chouinard sold all their shares for a (good) cause. ” I never wanted to be an entrepreneur. I started as a craftsman, making climbing gear for my friends and myself before moving into clothing. A move that was widely applauded in the press, and in social networks.

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