Enduring beauty in all forms
Most of the main trends seen in the beauty products exhibited at Cosmoprof Bologna this year are related to sustainable, eco-friendly and climate conscious lifestyle. This megatrend accelerated during the pandemic, gaining momentum and becoming more inclusive every year. As a result, the concepts “no plastic” and “zero waste” can be seen throughout the show, as well as water-conscious products. Note that too vegan has become the norm for new brands, especially the results from clean beauty and organic.
the strong formats for hair and body care has dominated product launch news in recent years. Yet many of the new solid bath and body products featured in the show have nothing to do with today’s classic hair or shower bar. In fact, new entrants and independents offer more sophisticated formulas and designs.
So, the Moringa Healthy Scalp solid shampoo from the organic Korean beauty brand We’re Natural formulated with soap noodles, which help create an ultra-creamy lather, and with scalp-conditioning moringa extract. The ovoid shape of the product is pleasant to hold, even with wet hands and its rough surface foams easily. For its part, the Lithuanian solid beauty brand Solidu Cosmetics uses processed vegetable oils for its thyme body butter (rather than the more common shea butter or cocoa butter). Its hexagonal shape is easy to hold and the product melts easily into the skin without leaving it sticky.
The show is also an opportunity to many face care launched in solid formats. Depending on their positioning, brands market these solid solutions either as packaging/plastic reduction or as practical, fun and travel-friendly products. The Korean beauty brand cetena Several facial moisturizers are presented in a twist-up format, including a Multi Balm formulated with avocado oil and macadamia oil. The K-beauty brand Lovbod introduced the new Dark Spots Brightening Stick, formulated with soothing bisabolol and sweet almond oil to hydrate and brighten discolored spots, while The Canadian Character launched several solid ranges for the face and body, including a full range of sunscreen sticks based on mineral filters, packaged in cardboard packaging.
the anhydrous products being lighter, they require less packaging and create a smaller CO2 footprint during manufacturing and shipping. Presented in the form of tablets, powder or flakes, they are also very popular in the show. Designed to be reconstituted at home with water, they bring a fun DIY touch.
The Lebanese brand beesline received one of the Awards at the show for its new Deodorizing Roll-On, a vegan deodorant tablet that turns into a liquid deodorant formula once dissolved in water. The German organic beauty brand Ben and Annawhich originally started with baking soda deodorant, launched a soap bar available in two scents that can be used to make liquid hand soaps.
the no waste also remains a popular concept for packaging and ingredients. More and more brands are using ingredients from upcycled or recovered food waste.
The British brand Upcircle Beauty was one of the first European body care brands to use ingredients from food industry waste in its products – the company started with bath and body care formulated using recycled coffee grounds. Today, Upcircle Beauty also uses other food waste products, such as recycled bergamot and kiwi water. On the part of his countrymen Fruu Cosmeticsit forms its range of solid products for hair, skin and body with waste from the food industry, especially fruits (peels, pulp, fruit juice and extracts).
Transparency and regional pride promote localism when it comes to ingredients
Brands also continue to promote the main ingredients in their products, especially if locally sourced, combining transparency supplies with localism and the PRIDE regional/national heritage.
The range of face care products from the young Swiss brand Chiara Zürich uses water from the glaciers of Mount Titlis, near Lucerne, where the founder is from. Another example, the Korean brand Sioris who recently launched The Only One, a gel based on Korean bellflower extract. Similarly, the company’s latest Danish launch remarkable – the gender-neutral skin care line for vegan face, body and hair, Beauhe: it – contains a whole range of typical Scandinavian plant ingredients. Finally, let’s talk about the new Hyaluronic Spheres Serum from the Irish brand Green Angelformulated with locally harvested seaweed extracts.
This increased attention to ingredients has its origins in functional beauty, a trend that also plays a major role in the show. Many brands present active ingredients in the form of intensive serums and ampoules. Classic active ingredients such as hyaluronic acid, vitamin C, retinol or niacinamide are increasingly visible, for example in the range of functional serums for the face of the Turkish brand. The Purest Solutions or skin care products from the British Character Spell. In addition, many brands promote probiotics and ferments as the main active ingredients. This is the case of the South African brand assayfor its probiotic serum
Technology enhances personalization
Personalization remains a key source of innovation in beauty, especially in categories like skin care. Cosmoprof Bologna 2022 featured exhibitors offering various product customization options. DIY concepts such as active ingredients in serum/booster form or neutral cream bases that can be customized with the appropriate active ingredients are always popular. but the advent of smart technologies, digitization, and the use of DNA open up entirely new possibilities for consumers and brands.
The Adaptive Skin Care concept of the Spanish brand Leslie uses a small machine that mixes individual doses for skin care by combining the actives in a cream base. The Swiss manufacturer of beauty technologies mitigating received one of the Performance Awards for the new Booster, a portable applicator for creams and lotions. Driven by an AI, it promises more efficient distribution of ingredients. Finally, the Italian company Genetics 23 offers personalized cosmetics based on DNA analysis, detailed facial analysis and a complete questionnaire.