L’Oréal Canada is launching a business data lab

On the occasion of the VivaTech international conference held this week, L’Oréal Canadanational leader in ‘Beauty Tech’, launched a business data incubation laboratory

MONTREAL, June 17, 2022 /CNW Telbec/ – In an effort to make beauty more understandable, easier and more personal, L’Oréal Canada launched the very first Business Data Lab of the L’Oréal Group. The first data science incubator of the L’Oréal Group will focus entirely on consumers, to understand them who they are, wherever they are, whatever their beauty, and help them in their beauty journeys.

The L’Oréal Canada Business Data Lab is an agile and independent set of data scientists, closely linked to the business, focused on solving key business problems, using L’Oréal’s ingenuity Canada and by leveraging the dynamism of Montreal, the AI ​​capital of Canada, in partnership with Rocket Science Development and its CEO, Mohammad Sabriand McGill University.

Our ‘Beauty Tech’ ambition is to exponentially scale L’Oréal’s game-changer science, with cutting-edge technologies, at scale, to deliver unparalleled beauty experiences to consumers. “, said Samantha Daude Di NaceraCMO of L’Oréal Canada.

Understanding the beauty needs of consumers, how they discuss their beauty challenges and finding solutions to ensure, for example, that we speak the same language, that is L’Oréal’s Business Data Lab Canada will allow us to do. For example, we introduced new word searches and changed our product descriptions to adapt to the language of our consumers. “, Explanation Ludovic BegueDirector of CRM & Data Science at L’Oréal Canada.

The Canadian subsidiary is a digital hub for the L’Oréal Group, leading cutting-edge technologies since 2011, from transactional to big data, including artificial intelligence and Beauty Tech, with cutting-edge technology from Virtual try-on. (VTO) testing for makeup, coloring and skin diagnostics, using unparalleled face tracking and color rendering skills. As part of its digital acceleration strategy, in 2018 L’Oréal Group acquired ModiFace, a popular Toronto start-up and leader in augmented reality and artificial intelligence used in beauty. These Beauty tech services allow L’Oréal to deliver business value to brands and retailers, unforgettable shopping experiences to consumers and an overall positive impact on society and the environment.

“As the L’Oréal Group unveils the future of tech-powered beauty at Europe’s largest tech industry conference, Viva Technology (Viva Tech) 2022, L’Oréal Canada delighted to contribute to the future of Beauty Tech and support our mission to create beauty that moves the world forward,” said An Verhulst-Santos, President and CEO of L’Oréal. Canada.

About L’Oreal Canada

L’Oreal Canada is a wholly owned subsidiary of the L’Oréal Group, the world’s largest cosmetics company. The company, headquartered in Montreal, achieved sales of $1.38 billion in 2021 and employs more than 1,450 people. The company has a portfolio of 39 brands, covering all aspects of beauty, and is present in all distribution networks: supermarkets, department stores, salons, pharmacies, drugstores and branded stores. L’Oreal Canadawhose operations are carbon neutral, supporting L’Oréal Foundation programs such as L’Oréal-UNESCO For Women in Science, which promotes the advancement of women in science in Canada from 2003 and Beauty for a better life, a social reintegration program in hairdressing for immigrant women since 2017.

SOURCE L’Oreal Canada Inc.

For more information: Media contact: Virginie Hotte-Dupuis, Director, External Relations and Corporate Social Responsibility, [email protected]514-287-4618

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