September 14, 2022
France Wong, vice-president and general manager of Bleublancrouge (formerly Cossette, Lg2 and Sid Lee), has been appointed president and partner of Bleublancrouge.
In his new role, France will be responsible for the offices in Montreal and Toronto and will work to increase the influence and impact of the independent agency. He can trust his management team and the other members of the Humanise collective.
From the winner of the Relève marketing contest to the president of one of the largest independent agencies in Quebec, to the recipient of the Madeleine St-Jacques* scholarship, France has built his reputation on his passion for creative products and his leadership. .
If creativity first brought him to advertising, it was his passion for customer relationships that fueled his professional flame. And his customers still make his and BBR’s heart beat every day.
Over the course of his career, clients’ needs have evolved and their skills are more sophisticated than ever. For France, the added value of the agency in this context comes from the close collaboration with its partners to jointly find the best creative solutions to their business challenges.
In this context, we must change the relationship with our customers and use our creativity to change our collaborative approach. For me, the journey is as important as the end product. It is when the two are intrinsically linked that we will have an optimal result, “affirms France Wong, President and Partner, Bleublancrouge
France embodies BBR’s values of co-creation, reliability and courage. At the helm of Bleublancrouge Montreal since 2019, his inspiring vision and unifying leadership have attracted a new dynamic and passionate team that brings the BBRave concept to life every day.
It is an honor for me to hand over the reins of the agency to this amazing woman. France is a marathon runner, a quiet force, a bold strategist driven to pursue ambitious goals. He is the best person to continue the agency’s search for excellence,” said Sébastien Fauré, CEO of Bleublancrouge and co-founder of the Humanise collective.
Thanks to its collaborative approach, Bleublancrouge has consolidated, grown and renewed its partnership with Desjardins, in addition to partnering with new partners, such as Bombardier, Produits du Québec, AéroMontréal and Aristocrat Digital.
*Madeleine St-Jacques, a true pioneer of Quebec advertising, created a scholarship with the mission of training women leaders of tomorrow in the world of communication. The scholarship enables the winner to follow the “Women Transforming Leadership” training course at the prestigious University of Oxford, England.