Behind the alternative medicine and antivax talks, a certain business sense

Smoky promises of a fix for cold hard cash. In the heart of a controversy in August after developing the techniques of “derivative pools” which consists of wiping the sex of small children with cold water, the French figure of naturopathy, Irène Grosjean, rejoiced on Facebook with a “a real opportunity to make the benefits of benefits available to as many people as possible” these practices. The nonagenarian offers online courses at a price of 110 euros.

Since the Covid-19 crisis, anti-scientific, anti-vax, conspiratorial and other new-age stories have never seemed to fit well with business acumen. “There is often a commercial side that goes hand in hand with a little faith, observed Romy Sauvayre, sociologist of beliefs at the CNRS. Currently, lithotherapy [une pseudoscience qui consiste à guérir par les pierres] so popular that many websites sell fake healing stones. If you follow a belief deeply, you may be willing to spend a fortune. »

In this diverse galaxy, which ranges from the front of opponents of health policy to the advocates of alternative methods of care, the mixing of genres is common.

An apprentice naturopath, convinced that conventional medicine is corrupted by Big Pharma (the concentration of the pharmaceutical business sector), thus believes that there world want to choose their job title based on the most popular queries on Google. He leans in for a moment for “health teacher”. At the risk of exposing himself to the violation of the illegal practice of medicine, if he dares to make diagnoses and treatments.

Patients with severe diseases are targeted

Health educator, it is under this term, or that of “doctor-normal”, who is one of the pillars of the antivax collective RéinfoCovid, Jérémie Mercier, presented himself by order of doctors in the general direction of health. She did not hesitate to call the breast cancer screening a“nonsense” and its promotion to“cunning”. In addition to his highly critical talks on the pharmaceutical industry, he offers online training that combines webinars, self-published books and cooking recipes for 100 to 300 euros.

This disciple of the very controversial Christian Tal Schaller, a former doctor converted to alternative conspiracy discourses – and also an advocate of the benefits of urine consumption, “the most extraordinary of natural remedies” -, said to address “motivated people who want to maintain or regain perfect health”.

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